{"id":4406,"date":"2021-10-01T19:51:22","date_gmt":"2021-10-01T12:51:22","guid":{"rendered":"https:\/\/enta.edu.vn\/?p=4406"},"modified":"2021-10-01T19:54:42","modified_gmt":"2021-10-01T12:54:42","slug":"reviewenglish-for-marketing-and-advertising","status":"publish","type":"post","link":"https:\/\/enta.edu.vn\/en\/reviewenglish-for-marketing-and-advertising\/","title":{"rendered":"Review:&#8221;English for Marketing and Advertising&#8221; <pdf>"},"content":{"rendered":"<p>M\u1ed9t cu\u1ed1n gi\u00e1o tr\u00ecnh \u0111\u1ea7y \u0111\u1ee7 cho d\u00e2n Marketing v\u00e0 ti\u1ebfp th\u1ecb trong th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c \u0110\u1ea1i h\u1ecdc Oxford xu\u1ea5t b\u1ea3n ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 kho b\u00e1u \u0111\u1ed1i v\u1edbi nh\u1eefng b\u1ea1n h\u1ecdc mu\u1ed1n m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ed3ng th\u1eddi h\u1ecdc h\u1ecfi th\u00eam v\u1ec1 ng\u00e0nh. Li\u1ec7u l\u1eddi n\u00f3i n\u00e0y c\u00f3 t\u00e2ng b\u1ed1c cu\u1ed1n s\u00e1ch qu\u00e1 l\u00ean kh\u00f4ng h\u00e3y c\u00f9ng xem nh\u00e9.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/sachtienganhhanoi.com\/wp-content\/uploads\/2020\/01\/Pages-from-Pages-from-English-for-marketing-and-advertising-scaled.jpg\" alt=\"\" width=\"522\" height=\"674\" \/><\/p>\n<h3>1.Ai n\u00ean s\u1edf h\u1eefu cu\u1ed1n s\u00e1ch n\u00e0y?<\/h3>\n<p>-Ng\u01b0\u1eddi trong &#8220;ng\u00e0nh&#8221; v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n<p>-C\u00e1c b\u1ea1n h\u1ecdc sinh, sinh vi\u00ean mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 ti\u1ebfp th\u1ecb, marketing v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<h3>2.Cu\u1ed1n s\u00e1ch n\u00e0y c\u00f3 g\u00ec?<\/h3>\n<p>-V\u1edbi b\u1ea3y b\u00e0i h\u1ecdc t\u01b0\u01a1ng \u1ee9ng v\u1edbi r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c trong ng\u00e0nh n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn b\u1ea1n h\u1ee9ng th\u00fa. C\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li>Introduction to marketing and advertising<\/li>\n<li>Finding the customer<\/li>\n<li>Planning a marketing strategy<\/li>\n<li>Creating ads<\/li>\n<li>Marketing tools<\/li>\n<li>Presenting your public face<\/li>\n<li>Marketing through trade fairs<\/li>\n<\/ul>\n<p>-C\u1ea5u tr\u00fac c\u1ee7a s\u00e1ch: M\u1edf \u0111\u1ea7u l\u00e0 m\u1ed9t b\u00e0i t\u1eadp nh\u1ecf, m\u1ed9t suy ngh\u0129, c\u00e2u n\u00f3i. Sau k\u1ebf ti\u1ebfp s\u1ebd l\u00e0 nh\u1eefng \u0111o\u1ea1n h\u1ed9i tho\u1ea1i, v\u0103n b\u1ea3n v\u00e0 b\u00e0i t\u1eadp th\u1ef1c h\u00e0nh (m\u1ed9t c\u1ea5u tr\u00fac ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3)<\/p>\n<h3>3.\u0110\u00e1nh gi\u00e1<\/h3>\n<p>a.\u01afu \u0111i\u1ec3m<\/p>\n<p>-Cung c\u1ea5p kh\u1ed1i l\u01b0\u1ee3ng t\u1eeb v\u1ef1ng th\u00f4ng d\u1ee5ng nh\u1ea5t trong ng\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n k\u0129 n\u0103ng n\u00f3i c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 b\u1eb1ng ti\u1ebfng Anh. V\u00e0 \u0111\u00f3 l\u00e0 nh\u1eefng k\u0129 n\u0103ng v\u00f4 c\u00f9ng th\u1ef1c t\u1ebf m\u00e0 b\u1ea5t k\u00ec ai trong ng\u00e0nh c\u0169ng \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd s\u1eed d\u1ee5ng.<\/p>\n<p>-Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean m\u1ed9t cu\u1ed1n s\u00e1ch v\u1edbi c\u1ea5u tr\u00fac ph\u1ed5 bi\u1ebfn s\u1ebd ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n<p>-S\u00e1ch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u1ea5t r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n v\u1ec1 n\u1ed9i dung t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i; t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i h\u1ecdc c\u00f3 b\u1ed1 c\u1ee5c \u0111a d\u1ea1ng v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc luy\u1ec7n t\u1eadp;<\/p>\n<p>-C\u00f3 nhi\u1ec1u h\u00ecnh \u1ea3nh minh h\u1ecda gi\u00fap ng\u01b0\u1eddi h\u1ecdc ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n v\u1ed1n t\u1eeb v\u1ef1ng v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ecdc \u2013 hi\u1ec3u c\u1ee7a m\u00ecnh.<\/p>\n<p>-Nh\u1eefng b\u00e0i nghe t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf (bao g\u1ed3m h\u1ed9i tho\u1ea1i, thuy\u1ebft tr\u00ecnh, b\u00e0i gi\u1ea3ng) s\u1ebd cho ph\u00e9p b\u1ea1n luy\u1ec7n t\u1eadp k\u0129 n\u0103ng listiening to\u00e0n di\u1ec7n v\u00e0 th\u00fac \u0111\u1ea9y k\u0129 n\u0103ng giao ti\u1ebfp c\u1ee7a b\u1ea1n.<\/p>\n<p>b.Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/p>\n<p>-S\u00e1ch vi\u1ebft ho\u00e0n to\u00e0n b\u1eb1ng Ti\u1ebfng Anh v\u00e0 l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c ch\u01b0a \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1edbi th\u1eddi \u0111i\u1ec7m hi\u1ec7n t\u1ea1i.<\/p>\n<p>PDF:<a href=\"https:\/\/drive.google.com\/drive\/folders\/1bNpY3SIALfLdTQFFzRq6U-suBobKkWAU?usp=sharing\"><strong> ENGLISH FOR MARKETING AND ADVERTISING<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t cu\u1ed1n gi\u00e1o tr\u00ecnh \u0111\u1ea7y \u0111\u1ee7 cho d\u00e2n Marketing v\u00e0 ti\u1ebfp th\u1ecb trong th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c \u0110\u1ea1i h\u1ecdc Oxford xu\u1ea5t b\u1ea3n ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 kho b\u00e1u \u0111\u1ed1i v\u1edbi nh\u1eefng b\u1ea1n h\u1ecdc mu\u1ed1n m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ed3ng th\u1eddi h\u1ecdc h\u1ecfi th\u00eam v\u1ec1 ng\u00e0nh. Li\u1ec7u l\u1eddi n\u00f3i n\u00e0y c\u00f3 t\u00e2ng b\u1ed1c cu\u1ed1n [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[127,126],"_links":{"self":[{"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4406"}],"collection":[{"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=4406"}],"version-history":[{"count":2,"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4406\/revisions"}],"predecessor-version":[{"id":4409,"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4406\/revisions\/4409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/media\/4408"}],"wp:attachment":[{"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=4406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=4406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enta.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=4406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}